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CASE STUDY
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Find where the hours go.
Then take them back.

We map lead-to-cash, quote-to-invoice and ticket-to-resolution the way they actually run, not the org-chart version, then redesign the process before a single automation is built. Implemented in the CRM and tools you already own, with cycle time measured before and after.
7
written case studies
12
public client reviews
10 yrs
founder in CRM systems
Lead-to-cash flow
Mapped · rebuilt · measured
CYCLE −59%
Gmail
Lead intake
Auto-captured to the CRM, deduped on entry
2.1d→0.3d
Zoho
Qualify & quote
Approval chain cut from 3 sign-offs to 1
3.8d→1.9d
QuickBooks
Invoice raised
Was re-keyed by hand from the CRM
4.2d→1.6d
Stripe
Payment collected
Pay link on the invoice, auto-reconciled
1.3d→0.8d
MEASUREDcycle_time: 11.4d → 4.6d · manual_touches: −62%
4.6d
cycle, was 11.4d
−62%
manual re-keying
5
systems, one flow
Teams we have built for

The process everyone describes isn't the one that runs.

Every handoff, re-key and silent approval adds days. Most teams have never watched their own process drawn as it actually happens. We start there.
01VISIBILITY
The org-chart process isn't the one that runs
The documented flow says five steps. The real one has eleven, chat approvals, spreadsheet handoffs, a re-key nobody remembers deciding on. You can't fix what nobody has seen drawn.
02RE-KEYING
The same data is typed into three systems
A quote in the CRM becomes an invoice in accounting becomes a row in a tracker, each one by hand. Every re-key costs minutes and invites the error finance finds at month-end.
03HANDOFFS
Work waits at handoffs, not in the work itself
The task takes twenty minutes; the deal takes eleven days. The gap is queues, sign-offs sitting in inboxes, tickets waiting for 'the person who knows'. Queues don't show up in any report.
04AUTOMATION
Automation was bolted onto a broken flow
Speeding up a step nobody should be doing just produces waste faster. Most stalled 'automation projects' fail here, the process was never redesigned before it was wired up.

Our fix: redesign the process, then automate it.

Automating a broken flow just produces mistakes faster. We remove steps, prune approvals and fix handoffs first, then let the tools you already own run what's left.
Get a process walkthrough →
01
Map the process as it actually runs
We shadow the people doing the work, not just the managers describing it. Every step, handoff, wait and workaround gets drawn, timed and counted before anything changes.
Shadowing sessionsSwimlane mapsTime & touch baseline
02
Redesign before automating
Steps that earn nothing get removed. Approval chains get pruned to the sign-offs that manage real risk. Handoffs get owners and SLAs. Only then does anything get automated.
Step eliminationApproval pruningHandoff ownership
03
Implement in the tools you already own
The redesigned flow is built in your existing CRM, accounting and support systems, workflows, sync fixes and templates. No new platform to buy, no migration project hiding inside.
CRM workflowsSync & integration fixesTemplates & SLAs
04
Measure the before and after
Cycle time, manual touches and hours per week are baselined before we change anything and re-measured after. If the numbers didn't move, the project isn't done.
Cycle-time baselineKPI dashboard30-day review

Everything we optimize

All Advisory & Strategy services
01
Process Mapping & Discovery
Shadowing sessionsSwimlane mapsBottleneck analysisBaseline metrics
02
Lead-to-Cash Redesign
Pipeline stagesQuote approvalsInvoice handoffPayment collection
03
Workflow Automation
CRM workflowsApproval chainsScheduled jobsValidation rules
04
Ticket-to-Resolution
Triage rulesEscalation pathsSLA designQueue reduction
05
Re-keying Elimination
System sync fixesDedupe on entrySingle source of truthField mapping
06
SOPs & Documentation
RunbooksProcess docsRACI & ownersOnboarding guides
07
Cycle-Time Measurement
BaselinesKPI dashboardsBefore/after reportsExec views
08
Continuous Improvement
Quarterly reviewsDrift alertsTuning sprintsLight retainers

How an engagement runs

Five stages, each with named deliverables. Hover a stage to see what you get.
01
/ 05
Shadow
01Shadow the work
We sit with the people who run the process, sales ops, finance, support, and draw every step, wait and workaround as it happens. Then we time it. The map usually surprises everyone, including the process owner.
As-run process mapTime & touch baselineBottleneck listTarget KPI
02Redesign the flow
Working with the people who do the work, we cut steps that earn nothing, prune approvals to the ones that manage real risk, and give every handoff an owner and an SLA. The future-state map is signed off before any build starts.
Future-state mapSteps-removed listApproval redesignOwner per handoff
03Implement in your tools
The redesigned flow goes live in the systems you already run, CRM workflows, accounting sync, templates, notification rules. Nothing new to buy, nothing your team has to relearn from scratch.
Workflows liveSync & integration fixesTemplates & SLAsNotification rules
04Measure the delta
The same metrics we baselined in stage one get re-measured on the live flow: cycle time, manual touches, hours per person per week. The delta goes in a one-page report your exec team can read in a minute.
Cycle-time dashboardBefore/after reportHours-saved tallyExec one-pager
05Embed & tune
SOPs written, team trained on the new flow, drift alerts set so old habits get caught early, then 30 days of tuning as real volume surfaces what the redesign couldn't predict.
SOPs & trainingDrift alerts30-day tuningQuarterly review option

Optimizations in spotlight

All case studies
←
→
Solar sales, warehouse and commissions moved from Monday.com to Zoho One in under a month
Solar EnergyZoho Customization
< 1 monthfrom Monday.com to live on Zoho One
View case study ↗
“Encloud has been doing an outstanding job on the Zoho project. Their work displays a high level of expertise and attention to detail. They consistently meet deadlines and deliver top-quality results.”
B.
Autargy Solar
Vendor search cut by 75%, and PrimeDumpster's sales rose 40%
Waste ManagementCustom Web Apps
+40%sales, once quotes got fast
View case study ↗
“Time to find the right vendor dropped by 75%, so callers get answers while they are still on the phone.”
Project review
PrimeDumpster, 140 people
Tasmania.com stopped writing quotes by hand and lifted conversion 35%
Travel & TourismMiddleware & Integrations
15+ hof manual work removed every week
View case study ↗
“Encloud were great to work with. They delivered our Zoho CRM automation project on time and budget and to a high quality. Recommended.”
T.
Tasmania.com
Two years embedded in Packt's product squads as their CRM and data engineer
PublishingCRM Engineering
2 yearsembedded in Packt's product squads
View case study ↗
“Encloud has been exceptional for us as a contractor over a full period of 2 years. They embedded themselves in our squads with absolutely no issue. Attentive, professional and they certainly know their stuff. We would not hesitate to re-hire.”
S.
Packt
Zoho solutions shaped around how Ennoble Care actually works
HealthcareZoho Customization
Zohosolutions shaped around the care team's needs
View case study ↗
“Encloud was a pleasure to work with and worked with me to create solutions that addressed our needs in Zoho. They were creative problem-solvers and were able to advise us on the best way to attack each problem.”
K. Lane
Ennoble Care
A custom SuiteCRM module that runs Label LLC's insurance policies the way the team works
InsuranceSuiteCRM Development
1 modulebuilt for insurance policies, fitted to the workflow
View case study ↗
“5 stars all the way, this is the team to use for SuiteCRM. Experienced, did the work in the time I thought was reasonable, and were able to advise us on the correct way to do a few things. They built a custom module to handle insurance policies and set the system up to flow with our workflow.”
S. Meitz
Label LLC
ImageThink's SugarCRM got the custom features and reports its standard setup could not give
Creative ServicesSugarCRM Development
Customfeatures, cross-module fields and repaired reports
View case study ↗
“Encloud's work with our SugarCRM instance was nothing short of spectacular. They helped us build custom features, relate fields across modules and fix reporting issues, and were always willing to jump on a call. I couldn't recommend their work more.”
M. M.
ImageThink

One pod that maps, rebuilds and measures, end to end.

A process consultant, a systems engineer and a delivery lead, the same pod from the first shadowing session to the 30-day measurement review.
7
Case studies written with the client named
12
Public client reviews quoted word for word
10 yrs
The founder building CRM systems

The stack we optimize in

No new platform to buy, we work inside the systems your process already runs on.
CRM & sales
Finance & billing
Comms & handoffs
Automation & flows
Measurement
Where lead-to-cash usually starts, and where most of the fixes land.
ZohoZoho CRM
HubSpotHubSpot
SSugarCRM
PPipedrive
ZohoZoho Desk

Book a walkthrough. Bring your messiest process.

45 minutes with a process consultant on your actual flow. Leave with a first-pass map, the two steps we'd remove tomorrow, and an honest estimate of the hours on the table.
✓No obligation, no prepared pitch
✓No system access needed, a screen-share is enough
✓Honest "your process is fine" when it is
12 reviewspublic client reviews on Upwork and direct
“Encloud's work with our SugarCRM instance was nothing short of spectacular. They helped us build custom features, relate fields across modules and fix reporting issues, and were always willing to jump on a call. I couldn't recommend their work more.”
M. M.
ImageThink
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Frequently asked questions

Not sure if the problem is the process or the tools? That's exactly what the walkthrough answers.
Talk to a process consultant →
How is this different from hiring a management consultancy?+
We don't leave you a slide deck. The pod that maps your process also rebuilds it in your CRM and accounting tools, and stays through the 30-day measurement. Diagnosis and implementation are the same engagement.
Do we need to buy new software?+
Almost never. Most of the gain comes from removing steps, pruning approvals and fixing sync between the tools you already run. If something genuinely needs replacing, we'll say so, but that's the exception.
How long does an engagement take?+
Shadowing to redesigned-flow-live is typically 3–6 weeks for one flow like lead-to-cash, plus 30 days of measurement and tuning. We scope one flow at a time on purpose, it keeps the delta measurable.
How much of our team's time do you need?+
Two to three days of shadowing where we watch people work (they keep working), a half-day redesign workshop with the process owners, and about an hour a week during implementation. We're built to not become your second job.
What if the process spans several departments?+
That's the normal case, lead-to-cash crosses sales, finance and delivery. We map the whole flow across departments and give every handoff a single owner. Cross-team queues are usually where most of the days hide.
Will people resist the new process?+
Less than you'd expect, because the people doing the work help design it, the redesign workshop is with them, not about them. The steps we remove are usually the ones they've been complaining about for years.
How do you measure success?+
Cycle time, manual touches and hours per person per week, baselined before we change anything, re-measured on the live flow, reported side by side. If the numbers didn't move, we keep tuning until they do.
What happens after the engagement ends?+
You keep the SOPs, the dashboards and a documented flow your team owns. Drift alerts catch old habits creeping back. Many clients keep a light quarterly-review retainer; none are locked into one.

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