01MANDATE
The board wants an AI strategy by next quarter
Someone senior asked what the AI plan is, and the honest answer is a slide of ideas nobody has costed. Under deadline pressure, teams fund whichever demo looked best last week, and call that a strategy.
02SCATTER
Pilots everywhere, production nowhere
Marketing tried a chatbot, ops has a ChatGPT subscription, an intern built a prototype. Each experiment taught someone something, but none were scored against each other, so budget scatters and nothing compounds.
03DATA
The roadmap was written before anyone checked the data
Most AI plans assume the data exists, is clean and can legally be used. Then the build starts and the model meets reality: half-empty CRM fields, six versions of every customer, and consent nobody collected.
04VENDORS
Every vendor's answer is their own product
Ask a platform vendor what to do and the roadmap ends at their pricing page. Without an independent build-vs-buy view, you either overpay for shelfware or hand-build something $500 a month would have solved.