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Two years embedded in Packt's product squads as their CRM and data engineer
Packt needed senior CRM and data-structure engineering inside its own squads rather than a hand-off vendor. Encloud embedded for two years, from data modelling to the infrastructure decisions, and was asked back.
Packt · Publishing
2 years
continuous engagement, extended rather than ended
0
onboarding issues, in the client's words
Re-hire
without hesitation, should the need arise
ClientPackt
IndustryPublishing
ProjectEmbedded CRM and data engineering
TechnologiesCRM platform engineering · data modelling · infrastructure design
01 · The problem
Where it hurt
Packt, the technology publisher, runs its own product squads and needed CRM and data engineering that could sit inside them: people who understand CRM data structure, can say exactly what infrastructure a system needs to function, and collaborate with the in-house engineers every day without onboarding friction.
01
Hand-off vendors
Work thrown over a wall does not fit squads that ship continuously; the engineer had to be in the room.
02
CRM data structure
Accuracy of the data model mattered more than speed of clicks: the structure had to scale with the organisation.
03
Infrastructure decisions
Each system needed the right infrastructure specified up front, not discovered in production.
02 · 04 · What's in the full study
01
The system diagram
4 components and how the data moves between them
02
Embedded, not outsourced
Part of the team · Collaboration
03
CRM and data structure
Data modelling · Throughput
04
Architecture and infrastructure
Architectural mindset · Two years on
05
What changed
3 outcomes after go-live, with the numbers behind them
IN THE STACK
“Encloud has been exceptional for us as a contractor over a full period of 2 years. They embedded themselves in our squads with absolutely no issue. Attentive, professional and they certainly know their stuff. We would not hesitate to re-hire.”
S
S.
Packt
