01SILOS
Every system holds a different customer
The CRM says 4,200 accounts, billing says 3,900, support says 5,100, and the truth lives in a spreadsheet someone updates on Fridays. Until identities resolve across systems, every number is an argument waiting to happen.
02SWAMP
The AI project stalled at the data
A model was scoped, a vendor was hired, and then everyone discovered the training data: inconsistent fields, missing history, no reliable join between systems. Most stalled AI projects are unfinished data projects wearing a different budget line.
03GLUE
Pipelines held together by one person’s scripts
Cron jobs on a forgotten server, untested Python, a Zapier account nobody audits. It works until the one engineer who understands it leaves, and it fails silently, so you find out from a wrong report weeks later.
04TRUST
Two dashboards, two revenue numbers
Marketing, finance and the board each compute "revenue" from a different export with different filters. Without one governed metric layer, meetings spend more time reconciling numbers than acting on them.