01PROCESS
The default pipeline mirrors nobody's sales process
Your deals don't move Qualification → Needs Analysis → Proposal. When stages don't match reality, reps work around the CRM, and the data rots from day one.
02SILOS
CRM, Books and Desk hold three versions of the customer
Sales sees one truth, finance another, support a third. Invoices get re-keyed by hand, and 'what does this account owe us?' takes three logins to answer.
03AUTOMATION
The real business logic lives in people's heads
Approvals happen over chat, escalations by memory, follow-ups by sticky note. Zoho can enforce all of it, but not from the settings page alone.
04CEILING
Point-and-click customization hits its ceiling
Layouts and basic workflows get you 70% there. The last 30%, the part your team feels every day, needs Deluge, widgets and real API work.