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Vendor search cut by 75%, and PrimeDumpster's sales rose 40%
A 140-person dumpster rental company was losing callers to a slow vendor search. A React widget inside Zoho CRM, backed by a routing engine on AWS, now finds the nearest vendors by real driving distance in seconds.
PrimeDumpster · Waste Management
75%
less time to find the right vendor
+40%
sales conversion
60%
less friction in the sales process
ClientPrimeDumpster
IndustryWaste Management
Team size140 people
ProjectCRM implementation and custom development
TechnologiesZoho CRM · Zoho Creator · React.js · AWS · OpenStreetMap (OSRM) · PHP · MySQL
01 · The problem
Where it hurt
PrimeDumpster rents dumpsters through a nationwide vendor network. Growth and customer satisfaction were being held back by slow, unstructured operations, while the company was in the middle of migrating from its legacy Dockit system to Zoho. They needed faster, more reliable service delivery that would convert more of the people who called.
01
Slow vendor search
The existing search widget crawled when reps tried to locate available dumpsters in a zipcode, creating bottlenecks on every call.
02
Unstructured invoicing
No standard way to generate and deliver invoices, so billing and payment tracking were inconsistent.
03
No vendor management
No ratings, no communication log and no service-area tracking, which made quality control guesswork.
04
No approval workflow
Reps had no structured way to propose pricing that needed internal sign-off.
05
System performance
Overall response times hurt conversion when potential customers called to ask about service.
06
Migration in flight
Data and processes were moving from Dockit to Zoho at the same time, so everything had to integrate carefully.
02 · 04 · What's in the full study
01
The system diagram
5 components and how the data moves between them
02
Vendor search and mapping
High-performance search · Visual map interface · Database optimisation · Real-time availability
03
OpenStreetMap routing on AWS
Offline map data · Distance calculation API · OSRM
04
Vendor management
Vendor ratings · Chat threads · Sale management
05
Communication tools
Live email editor · SMS integration · Quote builder
06
Invoicing and payments
PDF generation · Creator app · Payment flow
07
Sales process optimisation
Markup visualisation · Approval workflow · Order tracking
08
What changed
5 outcomes after go-live, with the numbers behind them
IN THE STACK
aws
OSM

