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Case studies/Manufacturing

Every sales call transcribed, scored and logged to the CRM

meridianIntelligent Call Center8 WEEKS
78%
calls with positive sentiment, tracked
+12%
close signal after coaching on real calls
0
evenings spent writing call notes
01 · The problem

Where the time went

Sales managers coached from anecdotes because call outcomes lived in rep memory. Notes were written hours later or never, objections went unlogged, and the CRM showed a call happened without saying what happened on it.

02 · What we built
01Wired call recording into transcription with speaker separation
02Built sentiment and objection detection tuned on their own sales calls
03Logged every call summary, objection and next step to the CRM automatically
04Gave managers a coaching view: talk/listen ratios, objection types, close signals per rep
The walkthrough alone paid for itself. We found the objection pattern costing us deals before we signed anything.
Daniel Okafor · COO, Meridian Manufacturing
IN THE STACKDClaudeZohoPostgreSQL

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